Services / Pre-Foundation Assessment
Pre-Foundation Assessment
ICA Research
Research into your ideal customer — their words, fears and buying triggers.
What this is
ICA Research
ICA stands for Ideal Client Avatar. We research who your best customer really is: what they worry about, what language they use, and what makes them finally pick up the phone. Every page is then written to that person.
What's included
What you actually get.
Customer profiles
Clear profiles of the people most worth selling to.
Their real language
The actual words customers use — pulled from reviews, forums and conversations, not invented.
What stops them buying
The objections that need answering before they'll enquire.
What makes them act
The trigger moment that turns a browser into an enquiry.
Who it's for
Businesses who want a website that converts, not just one that looks presentable.
Also in Pre-Foundation Assessment
Next step
Ready to get found?
I take on a maximum of three new projects a month, so every site gets my full attention. Book a free 30-minute consultation — no pressure, no sales pitch.
Free 30 minutes · No sales pitch · No obligation